Branding

The first project shown below is my personal branding. Design by Erica has evolved over my time in school from a fairly simple logo to a full visual identity based on retro design. 

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Calgary Collective, the second project pictured, is a place branding project that is intended to visualize the essence of Stephen Avenue in downtown Calgary. Through primary and secondary research, I created several iterations that were critiqued and tweaked to create the final design.